
Think Differently: The Transformation of Robert Cheeke from Farm Boy to Bodybuilder
Robert Cheeke is the author of the best-selling book Vegan Bodybuilding & Fitness – The Complete Guide to Building Your Body on a Plant-Based Diet.
Bodybuilder, motivational speaker, and author, natural bodybuilding champion Robert Cheeke pushes himself to exceed expectations, to excel in all he does.
At 15, he was a self-described “skinny farm boy” from Corvallis, OR. Today, through his hard work and determination, Robert has become a role model for all of us, bodybuilder and non-bodybuilder alike.
Founder and CEO of Vegan Bodybuilding and Fitness, Robert is a risk-taker and entrepreneur whose life exemplifies his favorite quote from Mark Twain: “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
Robert motivates his fellow bodybuilders to explore, dream, and discover through his book Vegan Body-Building and Fitness, his speaking engagements, his training videos, and his website, veganbodybuilding.com. The popular site attracts the vegan bodybuilding community and other vegan athletes. It promotes vegan fitness with a perfect tagline for bodybuilders: “Healthy food defines you.”
Veganbodybuilding.com functions as a lifestyle portal (including a dating site for members), an encyclopedia of bodybuilding advice, and an invaluable resource for understanding how a vegan diet improves athletic performance. The community is growing as more athletes recognize they can improve their peak performance on a vegan diet. Robert explained the value of a vegan diet for athletes: “A plant-based diet is conducive to providing energy. There is no long digestion process after eating plants. Fruits, veggies, nuts, and seeds are the original sources of the amino acids, fatty acids, vitamins, and minerals our body needs. Whole, plant-based foods build endurance, muscle, and healthier joints.”
If you’re looking to round out your fitness routine, yoga is the unsung hero that complements bodybuilding beautifully. Where heavy lifting builds raw strength, yoga brings in the grace—enhancing flexibility, supporting joint health, and improving breath control. For vegan athletes, it pairs especially well with a plant-based lifestyle, helping reduce inflammation and aiding recovery with a gentler touch. Think of it as strength training’s wise, bendy cousin.
Of course, motivation doesn’t always come from within. Sometimes you need a little push—or pose—from people who live the lifestyle with intention. That’s where https://subseeker.co comes in handy. From strength-based flows to mindfulness-centered routines, you’ll find yoga creators on OnlyFans who offer more than just a routine—they offer inspiration that resonates with real-life training. You can learn more about how yoga is evolving into a powerful tool not just for flexibility, but for full-spectrum fitness.
And let’s be honest—sometimes a break from dating can be its own form of self-care. Veganbodybuilding.com has space for romance, sure, but turning inward through yoga can help reset your focus. Whether you’re stretching out a sore back or centering a racing mind, this quiet practice might be just what you need between PRs and profiles.
If you are committed to excellence, accessories Built for Athletes offer unmatched durability and performance. From shoes designed for optimal support to resistance bands that enhance strength training, these products provide the functionality that athletes need to reach their peak. Having gym gear that can withstand intense workouts and offer the right support during each movement is key to achieving long-term results. Whether you’re lifting, running, or stretching, having the best gear ensures you’re equipped for success.
I asked Robert how the focus he developed through training has been an important factor in his business success. His answer was as inspiring as his personal story. “As a bodybuilder, I learned to do things I didn’t know I could do, and this helped me to build trust in myself. This trust in my ability to take risks and succeed in athletics carries over to my business. A strong work ethic is key for both. If you’re willing to work hard, be consistent and be patient, (it takes years to build muscles), that kind of patience and commitment and consistency will carry over and help you build a successful business.”
Robert Cheeke’s achievements and his site have been featured in numerous publications including the Montreal Gazette and the New York Times. He is considered one of Veg News Magazine’s most influential vegan athletes. Robert’s new book, Think Differently, will be available this fall.
Robert and his friend, Derek Tresize, shared some tips about vegan protein sources a few years ago during the Holistic Holiday at Sea cruise.
Thanks Robert for creating such a fabulous resource for vegan athletes and for being an inspiration to entrepreneurs. I wish you continued success!